Product Growth for startups

Funnel analysis, experiments and shipped fixes across onboarding, activation and retention. Design, code and copy in one team.

$2,490 / month · 3-day free trial · Pause anytime

Why Anivia Labs

Evidence first

We map the journey from first visit to paying user, and find where the biggest drop-off really is.

Fixes, not decks

Designers, engineers and marketers ship the change themselves, so experiments run in days, not quarters.

Compounding wins

Small, measured improvements to activation and retention add up faster than another acquisition channel.

What's included

  1. 01

    Funnel audit

    User journey analysis from awareness to conversion, with the bottlenecks ranked.

  2. 02

    Onboarding

    Signup and first-run flows redesigned to get users to value faster.

  3. 03

    Experiments

    A/B tests on pages, pricing and flows, designed, built and read properly.

  4. 04

    Conversion optimization

    Landing pages, pricing pages and checkout tuned for more signups and upgrades.

  5. 05

    Retention and lifecycle

    In-product nudges and email that bring users back before they churn.

  6. 06

    Product analytics

    Event tracking and dashboards so every change has a before and after.

Where we step in

01

Launching

Pre-seed to seed. Getting the first version out and in front of users.

  • Analytics and events set up right
  • Onboarding for first users
  • Pricing and paywall tests
  • Fast feedback loops with early users
02

Scaling

Post-launch. Traction is real and the product needs to keep up.

  • Activation and retention programs
  • Ongoing experiment roadmap
  • Conversion work on key pages
  • Churn analysis and win-back
FAQ

All questions

Marketing brings people in. Product growth makes more of them activate, stay and pay. It lives inside the product as much as outside it.