Five live casino games, a rewards system and an NFT marketplace in one real-money product.
- Industry
- Web3, iGaming
- Scope
- Design, development, marketing
- Stack
- React, Node.js, Kafka, Redis, PostgreSQL
- Provably fair live games
- Fairness verification rate
- Community ambassadors
- New users onboarded
- KOL partnerships
- NFT marketplace with auctions
- 01
Every game and page had its own look
One design system and visual language
- 02
Betting logic changed from game to game
One betting UX model for all games
- 03
Rewards nobody understood
Levels, medals and rakeback you can see
- 04
Hard to explain, hard to scale
Shared components, one clear message
Dice, crash, plinko and card games share the same controls, timing and feedback. Manual and auto modes, multipliers and live player tables behave the same everywhere.
- Provably fair mechanics in every game
- Real-time bets and live statuses
- Shared components for new games
- Live games
- Verification rate
Bonuses, levels, medals and rakeback existed, but nobody felt the progress. We redesigned them as one visible path, so every bet moves the player forward.
- Level-up rewards and medals
- Rakeback and house edge sharing
- Wallet and bonuses in one place
A cast of characters and one illustration style tie the games, banners and social posts together, and gave marketing a face for campaigns.
- Mascot set and game illustrations
- Ambassador program and giveaways
- Launch with 25 KOL partners
- Ambassadors
- New users
