Case study · Web3 · Mobile
A virtual smartphone you open with one NFT key, designed from idea to a product people pay for.
- Industry
- Web3, DePIN
- Scope
- Product design, branding
- Tools
- Figma, Jitter, Adobe
- Users onboarded
- Revenue in 6 months
The challenge
What we did
- 01
A Web3 concept nobody could picture
A familiar phone experience with clear benefits
- 02
Constant change eroded clarity
Design as a system that grows with the product
- 03
Monetization felt forced
Passes and upgrades inside the main flow
Product
Users explore, earn and manage a virtual device through a mobile-first flow. Advanced mechanics stay out of the way until they are needed.
- Clear system states for a cloud device
- Flows that scale with new features
- Onboarding built for high volume
- Users onboarded
Monetization
Access passes, charging cards and upgrades are part of the journey, so a purchase reads as the next step and never as an interruption.
- Pass purchase and upgrade flows
- Trust cues at every payment step
- One visual language for store and app
- Revenue in 6 months
